Government Project Grants:

Government Sponsored Research Projects: [Top]

Social Media Marketing Projects

"The Nature of Online Social Media Brand Consumer Loyalty: A Functional Theory of Attitude Perspective," MOST 105-2410-H-155-025, 1/8/2016 --- 31/7/2017

"Effective Social Media Content Management for Consumer Satisfaction," MOST 104-2410-H-155-026, 1/8/2015 --- 31/7/2016

"The Impact of Social Media Management on Brand Equity," MOST 103-2410-H-155-023, 1/8/2014 --- 31/7/2015

"Investigation of the Impact of Social Networking Services on Business Performance," NSC 102-2410-H-155-038, 1/8/2013 --- 31/7/2014

“Impact of Culture on Intention to Purchase in Social Commerce in a Cross-country Context,” NSC 101-2410-H-155-005, 1/8/2012 --- 31/7/2013

"Examining the Contextual Factors Influencing Social Network Sites Adoption," NSC 99-2410-H-155-031, 1/8/2010 --- 31/7/2011

Enterprise Resource Planning (ERP) Maintenance and Upgrade Projects

"Enterprise Resource Planning (ERP) Upgrade Decision: Toward a Unified View," NSC 100-2410-H-155-012, 1/8/2011 --- 31/7/2012

"Examining Multilevel Perspective on Enterprise System Success," NSC 97-2410-H-155-033, 1/8/2008 --- 31/7/2009

"An Investigation into the Suitability and Adoption Issues of Software Engineering Standards for Maintenance Process Management: An Enterprise Resource Planning Context," NSC 93-2416-H-155-008, 1/8/2004 --- 31/7/2005

Last update: 2025/09/02