Expertise and Work Experiences:

Digital Transformation (DX)
Social Media Marketing
 Enterprise Resource Planning (ERP) Maintenance and Upgrade
Government Sponsored Research Projects
Training Courses
 

Digital Transformation (DX) (related Digital Business Strategy Cert.; AI Cert.) [Top]

Experience in the Industry - Training Education at Far Eastern New Century (FENC)

Experience in Teaching - (1) course name: Seminar on Management Information System - (2)   Management Information Systems II

Social Media Marketing (SMM) (related Certification) [Top]
Expertise - social media strategy development, content marketing, brand image development, social shopping
   
Experience in Research - Applied Research Outputs (selected paper publications):
     social media engagement and governance model, social commerce purchasing intention,
     social media best practices, effective social media management style,
     department stores' brand page management on Facebook, YouTube and Instagram, social media analytics

Experience in Teaching - (1) course name: Social Media Marketing Practice - (2)   Practical Training Program
Experience - Hands-On Outputs: Brand  name ̶ "NakedFashions"
    

Work item Outputs
Social media sites
  Facebook YouTube Instagram
Brand website
   Decoupage Products    
Mobile app
  Download video    
Content marketing
  Videos Animations Video
 
  e-book    
e-Commerce site    
  Shopee    


 

Enterprise Resource Planning (ERP) Maintenance and Upgrade [Top]

Expertise - Management of ERP maintenance processes, ERP upgrade best practices, maintenance and upgrade standards

Experience in Teaching - course name: Enterprise Resource Planning

Experience in Research - Applied Research Outputs (selected paper publications):
     ERP maintenance and upgrade governance process, ERP upgrade decision model, ERP upgrade best practices,
     ERP tailoring options and maintenance efforts, impact of ERP customizations on enterprise success



Government Sponsored Research Projects: [Top]

Social Media Marketing Projects

"The Nature of Online Social Media Brand Consumer Loyalty: A Functional Theory of Attitude Perspective," MOST 105-2410-H-155-025, 1/8/2016 --- 31/7/2017

"Effective Social Media Content Management for Consumer Satisfaction," MOST 104-2410-H-155-026, 1/8/2015 --- 31/7/2016

"The Impact of Social Media Management on Brand Equity," MOST 103-2410-H-155-023, 1/8/2014 --- 31/7/2015

"Investigation of the Impact of Social Networking Services on Business Performance," NSC 102-2410-H-155-038, 1/8/2013 --- 31/7/2014

“Impact of Culture on Intention to Purchase in Social Commerce in a Cross-country Context,” NSC 101-2410-H-155-005, 1/8/2012 --- 31/7/2013

"Examining the Contextual Factors Influencing Social Network Sites Adoption," NSC 99-2410-H-155-031, 1/8/2010 --- 31/7/2011

Enterprise Resource Planning (ERP) Maintenance and Upgrade Projects

"Enterprise Resource Planning (ERP) Upgrade Decision: Toward a Unified View," NSC 100-2410-H-155-012, 1/8/2011 --- 31/7/2012

"Examining Multilevel Perspective on Enterprise System Success," NSC 97-2410-H-155-033, 1/8/2008 --- 31/7/2009

"An Investigation into the Suitability and Adoption Issues of Software Engineering Standards for Maintenance Process Management: An Enterprise Resource Planning Context," NSC 93-2416-H-155-008, 1/8/2004 --- 31/7/2005

Training Courses: [Top]

  1. Course on "The Fundamental of Digital Marketing," Google Digital Garage, 40 Hours Course, July-December, 2018.

  2. Course on “Digital Marketing: Tools and Applications,” at School of Lifelong Education, Yuan Ze University, Four Days Course, July 8 – 29, 2018.

  3. Course on "Business Data Analytics using Excel," at Your Space, Manager Today, February 8, 2018.

  4. Course on "Python Crawler," at Kyosei Academy, February 3, 2018.

  5. Course on "SAP ECC6.0 in module of Business Information Warehouse," at National Central University, Four Days Course, July 25-28, 2016.

  6. Course on "SAS Text Miner," at Yuan Ze University, Half Day Course, May 22, 2015.

  7. Course on "SAS Enterprise Miner," at Yuan Ze University, Half Day Course, March 20, 2015.

    8.

  8. Course on "SAS Enterprise Guide," at National Taipei University, Two Days Course, Jan 22-23, 2015.

  9. ICIS 2014 Mid-Career Consortium, Auckland, New Zealand, December 14, 2014.

  10. Course on "Invisible Consumers – Facebook Fanpage Content Management and and Online Consumer Analytics," at National College of Business, Two Days Course, July 7-8, 2014.

  11. The Second Taiwan Summer Workshop on Information Management (TSWIM): Social Media and Business Innovation, July 1-3, 2014, Kaohsiung, Taiwan (Keynote speech & seminar presented by: Professors Ritu Agarwal, KK Wei, James R. Marsden, Vallabh Sambamurthy, Hsinchun Chen, Suprateek Sarker).

  12. International Conference on the Development and Practice of Enterprise Resource Management, March 29, 2014, Tainan, Taiwan (Keynote speech & seminar presented by: Professor Viswanath Venkatesh).

  13. Course on "NVivo 10," at National College of Business, Two Days Course, July 27-28, 2013.

  14. Course on "SmartPLS," at National College of Business, Two Days Course, July 24-25, 2013.

  15. Course on "SEM and Lisrel," at National College of Business, Two Days Course, June 29-30, 2013.

  16. Short Course on "Hierarchical Linear Modeling (HLM)," at National College of Business, March 29th, 2013.

  17. Short Course on “Mining Big Data,” at National Chiau-Tung University, October 3rd, 2012.

  18. Course on “Online Auction, Group Buying and Facebook Stores,” 24 credit hours, 28th July – 18th August 2012.

  19. Workshop on “The Repertory Grid: A Technique for Eliciting the Personal Constructs of Individuals,” organized by the Pacific Asia Conference on Information Systems (PACIS), 16th July 2012.

  20. Workshop on “Enterprise System Curriculum for SME’s,” organized by the Pacific Asia Conference on Information Systems (PACIS), 15th July 2011.

  21. Workshop on “Surveys, Response Rates, and Nonresponse: Busting the Myths and Avoiding the Pitfalls”, organized by the Pacific Asia Conference on Information Systems (PACIS), 15th July 2011.

  22. "SAP Business One," Five Days Course, July 2010.

  23. "SAP Business One," October 2008.

  24. "PM-200 Project Management (35 Hours)," earned 35-PDU Credits, SUN Microsystems, Taipei, Taiwan, February 14-18 2005.

  25. "Managing SAP Projects 2004," Wellesley Information Services, SAP Insider, Las Vegas, Nevada, November 14-17 2004.

 

Work-in-progress:

  1. Ng, C.S-P., et al., "Social Media and Consumer Satisfaction."

  2. Ng, C.S-P., et al., "Social Media and Brand Equity."

  3. Ng, C.S-P., "Enterprise Resource Planning (ERP) Maintenance Issues." 

 

 

 

 

Last update: 2022/07/05